THE ONE BUSINESS EMAIL MISTAKE THAT KILLS YOUR FUTURE OPPORTUNITIES
You’ve had an extremely long day at work. You have deadlines piling up, the department you’re helping is a a headache and you’ve also managed to leave your lunch at home, forcing you to spend money when you already promised yourself that you would save more and eat out less. The work day finally ends, you solider through your commute and as you walk into your room to throw off your clothes, someone that you don’t know is sitting on your bed.
That’s what it feels like when you add someone’s email address to your newsletter list, blast or mass email chain without their knowledge or permission.
It’s an invasion of their personal digital space. It may seem small but when it comes to business, this practice says a lot more about you than it does the other person:
It shows that you only care about the contact, not the connection. Contact information should be cherished and respected because this is the primary foundation of establishing communication between you and another party. If you’ve just met someone for the first time, what makes you assume that they want to be included on your list? You know what happens when we make assumptions…
It shows that you aren’t strategic about your moves. Blindly sending out an email to everyone you meet, without any intention, is setting yourself up for failure. You can’t direct your efforts to the proper parties and your information ultimately gets lost.
It shows that what you’re doing is more important than anything else that they have going on. The best relationships – whether personal or professional – come from making sure that everyone included in that transaction can benefit. When we’re making a connection for business, it’s to advance a specific goal or project for ALL parties involved. When you push your information into someones inbox, not only is it inconvenient, it’s also awkward and out of place. These misdirected emails usually end up in the trash or overlooked.
The number one way to correct this mistake is to not do it in the first place. Start off by sending a small and concise email intro and allow the conversation to develop at an organic pace.
Email is an opportunity. If you mishandle it properly, it can kill your opportunities to build long term, substantial relationships before you even get started. Don’t spam anyone, respect the inbox.